DTNL

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In my mail H&M online, Zara in Istanboel I wrote that the Spanish retailer Zara, in contrast to the Swedish H&M is not running on her facebook page. Meanwhile, Zara also active. Zara still carries off topic online campaign. It this is not of online sales. The campaign is intended to pre-sell customers, or enthusiasm for online purchases. The effect of the increased activity was significantly. For example, Zara is now on facebook half million more fans to compare the 1,2 million, which I wrote about in August.
Furthermore, Zara mobile apps developed, which you can view your mobile collection. Zara would aim at mobile online sales?

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Textilia – Zara opent webshop

Het moederbedrijf Inditex maakte bekend in het najaar van 2010 een webshop te openen van Zara.
In eerste instantie alleen voor de landen Spanje, Frankrijk, Germany, Groot-Brittannië, Italie en Portugal, maar de bedoeling is om dat op termijn naar meer landen uit te rollen.”

Dit is in lijn met de verwachting die ik in mijn post “H&M online, Zara in Istanboel” heb uitgesproken.